The Magic of Christmas
Branding and Visual FX Production for Ideal World’s Christmas Advertising.
Branding, Broadcast/Web Video Visual FX, 2D & 3D Animation - Created by David Bailey Design
2D animation and motion tracking were used to create visual effects for the ‘Magic Globe’ which also forms part of the overall branding and logo design.
3D modelling, animation and motion tracking were used to create a Winter Forest environment which the actor was composited into.
The branding sets the tone for the journey the actor is taken on by the ‘Magic’ Globe. This short video features some of the final shots plus a VFX breakdown clip